Hi. I’m Praise.

I’m a Bay Area-based art director with 17+ years of experience turning complex brand goals into beautifully clear, well-crafted creative.

I’ve worked across retail, tech, and agency worlds, growing from hands-on digital production to leading large-scale campaigns and teams. Along the way, I’ve art directed multi supplier custom brand experiences for Walmart Connect, managed retouching teams embedded at Apple, and helped build a proprietary asset system for Restoration Hardware.

Whether I’m designing brand systems, shaping storyboards, or mentoring creatives, I bring a deep respect for craft, consistency, and collaboration.

Bay Area grown. Deli owner. Always thinking in layers (and sandwiches).

Over the past 17 years, I’ve grown from hands-on designer to lead art director, building teams, systems, & standout creative across retail, tech, and agency worlds. My path has been defined by long-term growth, deep craft, and a commitment to doing the work well — and with heart.

  • Most recently, I spent 6 years at Walmart Connect, joining as a Senior Designer and eventually stepping into the role of Lead Motion Art Director. I directed concept art, storyboards, and style frames across integrated campaigns, mentored cross-functional creative teams, and led supplier brand activations that aligned vision, storytelling, and strategy. I helped define Walmart’s evolving voice across motion and digital media — always pushing for innovation and craft.

  • Then came Apple, via Level Studios, where I spent 5 years. I started as a Sr. Interactive Designer, delivering responsive, pixel-perfect content that met Apple’s exacting standards. I was later promoted to Creative Studio Manager, where I led digital creative output and managed a team of 11 retouchers embedded on-site. I implemented streamlined workflows and maintained hands-on oversight of visuals to ensure clarity, cohesion, and impact.

  • I spent 8 years at Restoration Hardware, starting as a Digital Production Designer and eventually becoming the Digital Creative Lead. I helped shape the brand’s digital presence as it expanded, delivering seasonal campaigns, leading eComm launches, and building a proprietary asset library of 175,000+ products. I managed a team of production artists, refined retouching pipelines, and helped set a standard for elevated, luxury storytelling online.

  • Ham & Cheese Deli

    Owner · Creative Director · San Francisco, CA
    As co-owner of this retro-inspired sandwich shop, I led every visual and experiential detail — from brand identity to menu systems, website design, exterior signage, social content, and even the arcade-lined interior. It’s a living portfolio piece (with house-made pickles) — blending visual storytelling, spatial design, and brand voice into one tasty little business.

    Pico Latin Street Food

    Brand Design · Ghirardelli Square, SF
    Developed the full look and feel for this bold, fast-casual Latin eatery — including logo design, type system, brand palette, and creative art direction for menus, signage, and digital extensions. The goal: street-smart flavor meets refined curb appeal.

    Pax Om Edibles

    Luxury Packaging Design · THC Edibles
    Crafted a high-end label system and brand aesthetic for this elevated cannabis brand. Balanced state compliance with design sophistication — resulting in packaging that looked at home in both apothecaries and art galleries.

    Peterson Winery

    Wine Label & Packaging Design
    Redesigned labels and packaging for select Peterson Winery varietals, blending tradition with a refreshed visual tone that aligned with the brand’s California roots and artisanal credibility.

Across these roles, I’ve led with curiosity, clarity, and a love of mentorship. Whether I’m art directing a motion campaign, building guidelines for seasonal multi-suppliar experiences, or giving feedback on a TikTok ad, my goal is always the same: help teams create sharp, elevated work that not only exceeds the brief — but leaves an impression.

Design isn’t just what I do. It’s how I lead, how I collaborate, and how I translate complex brand goals into human moments worth remembering.