HI. I’M PRAISE.

I’m an Art Director and Designer with 17+ years of experience turning complexity into clarity and brand chaos into systems that scale.

I’ve worked across retail, tech, and agency environments, evolving from hands-on maker to creative lead behind large-scale campaigns and high-performing teams.

At Walmart, I built and orchestrated multi-supplier brand ecosystems at massive scale, aligning countless moving parts without losing the story. Inside Apple, I led embedded retouching teams where precision wasn’t optional, it was the standard. At Restoration Hardware, I reimagined asset management to strengthen brand consistency, unlock efficiency, and elevate the brand across the enterprise.

I care deeply about the craft. I build for consistency. And I lead collaboratively, whether I’m shaping brand systems, storyboards, or the teams behind them.

Omni-Channel Campaigns

Creative Infrastructure

Motion & Video

Experience Design

Retouching & Design Compositing